I’m Amelia, a storyteller based in Chicago.
It’s my vocation to tell stories, whether it’s a film project, developing a strategic communication plan or producing a television segment for a client.
Since I was six years old, I have wanted to be a storyteller. I even wrote my first novel in third grade.
Since those early days, I found that my love for a good story had served me well during my career in marketing communications. Never one to pigeonhole myself, I have been fortunate enough to have worked in all areas of marketing communications, including strategic planning, public relations, research, and event planning. I began my career in the publishing industry working in marketing for Chicago magazine, Ziff-Davis Publishing, and OAG Worldwide working with consumer brands like Barney’s, Nintendo, and United Airlines.
Before the Internet bubble burst, I worked at CoolSavings.com in online and offline promotions. I was eventually recruited over to the product development team, where I developed and wrote business plans for new products such as online sweepstakes and contests.
After the birth of my daughter, I launched the boutique agency aed communications, working with start-ups to mid-sized businesses and non-profit organizations developing and executing marketing communications plans. A career highlight was working with the Berghoff Restaurant to promote their annual Oktoberfest and help raise funds for the Mercy Home for Boys and Girls. “The World’s Longest Brat” promotion received over 5 million impressions worldwide. During that time, I also co-founded Corn Bred Films. As a writer and a producer, I have two completed films in the can and another in pre-production. I have also been a finalist for the 2017 Sundance International Writer’s Lab, a winner of the 2015 Chicago International Film Festival’s The Pitch and selected for the 2014 Women's International Film Festival.
I am committed to working with non-profit organizations and in the course of my career, I have led the strategic marketing communications efforts for The National Hellenic Museum, League of Chicago Theatres, The 19th Century Club, and Friends of the Parks. Over 13 years ago, I helped launch the League of Chicago Theatre’s weekly city-wide theater program Theatre Thursdays. The program is still going strong today!
I have found that my “sweet spot” is working in public relations. In my previous job, I oversaw and implemented public relations for restaurants, sports, and entertainment clients. Within one year, I more than doubled media coverage for the agency’s clients. My experience includes pitching Instagram influencers to cover new Magna-TilesTM products to producing a TODAY SHOW Baconfest Chicago segment with celeb Chef Bobby Flay.
A good story captivates us. A good story gives our lives meaning.
A good story can get us to spend two hours in a movie theater, can move us to donate to a charity or can convince us to buy a new toothpaste brand. A good story is so much more than a just unique value proposition or product feature. It can help connect you with the people who want to buy your product or donate to your charity.
Public relations is so much more than just “free advertising.” In this day and age, when consumers are world-weary and skeptical a strategic editorial placement or a segment on the local news can help you break free from the advertising clutter.
I have found that my “sweet spot” is working in public relations. In my previous jobs, I oversaw and implemented public relations for restaurant, sports, and entertainment clients. Within one year, I more than doubled media coverage for the agency’s clients. My experience includes pitching Instagram influencers to cover five new Magna-Tiles products to producing a TODAY SHOW Baconfest Chicago segment with celebrity Chef Bobby Flay to developing a grass-roots community relations program for Key Bank.
What’s the next big idea that’s going to set you apart from your competition? I relish this challenge! I can’t wait to come up with that BIG IDEA and see it through from conception to completion. A good promotion can catapult a new product or service or can breathe new life into an established brand.
For me, a career highlight was working with the Berghoff Restaurant to promote their annual Oktoberfest and help raise funds for the Mercy Home for Boys and Girls. “The World’s Longest Brat” promotion received over five million impressions worldwide on all media platforms; television, print, online, and radio.
Over 13 years ago, I helped launch the League of Chicago Theatre’s weekly city-wide theater program Theatre Thursdays. We established this program in under six weeks without a marketing budget. The program is still going strong today!
These days, it’s all about the content. You know you need to create MORE AND MORE CONTENT, but where do you start? The real question to ask is, how do you engage your customers and prospects in a meaningful way? The answer is, of course, with nuanced storytelling that speaks to your audience, customer, or prospect.
During my career, I’ve written, edited, and produced content for consumers of Mommy blogs as well as for the business-to-business community, including executive recruiters to real estate valuation services. LOVE UNDER FIRE: THE STORY OF BERTHA AND POTTER PALMER, the documentary I produced and directed about The Great Chicago Fire and the story of the historic Palmer House Hotel in Chicago aired on PBS Chicago and currently airs on the Hilton’s hotel channel.
It’s a term us marketing folks love to throw around. We love to ask -- what’s your brand strategy? And nine times out of ten, it’s the one question that’ll always catch you off guard. That’s because in your day-to-day business you’re thinking about increasing your donor contributions, converting your sales leads to sales, or launching new products. Taking a step back and really defining who you are and why you do what you do is where the real marketing magic happens.
I’ve had the opportunity to work side-by-side with non-profit organizations like The 19th Century Club, IFP Chicago, and the National Hellenic Museum as well as a business-to-business industrial paint company, and consumer toy brand Magna-Tiles. Recently, I worked with IFP Chicago to update its eighteen-year-old logo.
I began telling stories in the third grade and never stopped.
I’m currently editing a three-part paranormal post-gothic novel DELILAH: RECOVERED. The manuscript won a 2017 Watty on the international platform Wattpad.
I’m also writing a fictional series of short stories about a woman taking stock of who she is mid-life titled STELLA’S MID-LIFE REPORT.
Some stories are meant to be shown.
Since co-founding Corn Bred Films in 2011, LOVE UNDER FIRE: THE STORY OF BERTHA AND POTTER PALMER the historical documentary I produced and directed aired on PBS Chicago and currently airs on the Hilton channel. The film was also selected for the 2014 Women's International Film Festival. OTHER PLANS, a romantic comedy I co-wrote and produced starring comedian Jamie Kennedy was released on video-on-demand in 2015. Our current project ORIOLE PARK, a coming-of-age thriller, is in pre-production and was the winner of the 2015 Chicago International Film Festival’s The Pitch and was selected as a finalist for the 2017 Sundance International Writer’s Lab.
My passion is to tell a compelling story.
Whether it’s producing a television segment for a client or working on a film project, the story is everything. My vocation is to tell stories in a clear, concise, creative way that speaks to the essence of an organization or to the theme of a story. Time and time again, I’ve seen firsthand how smart and strategic marketing communications can transform an organization from the inside out. When done right, a good story or an authentic marketing plan always brings about a positive seismic change and being a part of that transformation excites me.